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Hooked 100% Clean Shampoo Fashion

$17.25

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Curl Wow Hooked 100% Clean Shampoo 295ml 10oz

Simply put, the Hooked 100% Clean Shampoo is the best curl shampoo for frizzy curly hair. Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage.

Benefits & Features

  • Unique, sulfate-free formula
  • NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Features our proprietary Procapil® blend to help “anchor” strands at the root
  • Prevent excessive shedding or hair loss from styling stressors (braids, weaves, extensions) 
  • Leaves curls’ surface film-free
  • Optimally receptive to leave-in hydrators + moisturizing stylers
    • Curl Wow – The New Technology

      The Hooked 100% Clean Shampoo says goodbye to the old-school curl care technology. 

      Profaxil-18 Complex™ is a quantum leap in curl styling technology! In other words, it delivers everything curls need …. yet feels like nothing.

      As Dr. Joe explains in the video, Profaxil-18™ helps to break down oils into micro-particles, enabling them to moisturize, strengthen and defrizz curly strands in a way that was never possible until now.

      1. By reducing the size of rich oil particles, instead of sitting on hair’s surface in “greasy” pools, these oils are micro-dispersed throughout the strands and can penetrate and infuse curls with hydrating, lubricating moisture.
      2. The MEA-18 component of this complex creates a glossy, weightless seal on the surface of the strands that locks in moisture, smooths frizz, and feels dry to the touch.
        1. Directions

          1. Apply to wet hair and massage into a lather.
          2. Rinse thoroughly and repeat.
          3. If you don’t achieve a rich, foamy lather, your hair has a lot of buildup and you may require a third shampoo application.
            1. Having a hard time detangling?

              Check out Snag-Free Pre Shampoo Detangler!

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