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Flame For Discount

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La Riche Flame

Cosmetic World has recommended and sold La Riche Directions since 1987. Check out this cult classic La Riche Directions hair color chart in store.

One of the hottest colours of all time, Flame is here to turn up the heat and help you create fiery locks with fierce coppery tones of orange and red.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.