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Cosmetic World has recommended and sold La Riche Directions since 1987. Check out this cult classic La Riche Directions hair color chart in store.

We’ve turned up red to max intensity to achieve a coral red, red-orange toned finish that will leave hair glowing brighter than you ever imagined.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.